Brand guidelines.
The 30E Ventures identity: mark, colour, type and voice. Use these assets to refer to us accurately.
An E, built from three bars.
One mark, two colourways. Use the light-on-dark version by default and the dark-on-light version only on white or light backgrounds.
Do
Keep clear space around the mark equal to half its height. Keep it at 16 px or larger. Set the wordmark as “30E” with “VENTURES” beside it, in Space Grotesk, tracked wide.
Don’t
Don’t recolour, stretch, rotate or outline the mark. Don’t add glow, gradients or shadows. Don’t put the cyan bar on a light background, and don’t write the name as “30E”, “30 E” or “30EV” on its own.
Near-black, with one signal.
Three faces, three jobs.
Space Grotesk
Headlines and the wordmark.
Inter
Body copy and interface text.
JetBrains Mono
Labels, tags and identifiers.
Plain, specific, verifiable.
Plain over impressive
Short sentences. No filler, no hype.
Specific over sweeping
Say what a product does today, and mark what is still in development.
Verifiable over asserted
If we state a fact, it can be checked. If it can’t, we leave it out.
Readable by machines
Structure comes first, so agents and people work from the same source.
The same guidelines, as data.
Names, positioning, colours, fonts and asset locations are published as JSON so that agents can use them without scraping this page.